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  • WEEK 10 | Thursday, 23 March 2017

    digital media design

    Program description

    Número de acuerdo RVOE: 20150095

    10 de febrero de 2015

    Secretaría de Educación Pública


    The Bachelor’s Degree in Digital Media Design trains design and programming experts to develop new-technology-based experiences. The degree—in addition to solid training in new media conceptualization and narration—encompasses knowledge from computer sciences and physical computing, allowing students to program in a number of languages and to produce both computational mechanisms and devices.

    Upon completion of the degree, professionals will enter global, high-economic-growth industries such as mobile-device apps, interactive gadgets and games, videogames, two- and three-dimensional animation, motion graphics, visual effects, web development, automated audiovisual spectacle, museum/event interactive installations, digital video, social media software development, collaborative applications and numerous other emerging technologies.

    Over the course of study, students acquire solid bases to develop their skills in the research disciplines that support a great deal of the innovation and creativity that emerges from where design, art, science and technology meet. It implies taking up trans-disciplinary studies that expand knowledge of typography, color, illustration, sound, animation, aesthetics history, design for data visualization, generative graphic algorithms, parametric design, image processing and computational vision, interactive environments and objects, electronics and user-interface design, among others.

    Upon completion of the degree, professional profiles will allow students to have an impact on new cultural and communicative practices in media- and technology-based creative industries.

    Foundational Year

    During the Foundational Year students study core-curriculum subjects common to all degree programs, which provide solid theoretical and practical bases for the development of an interdisciplinary vision that encompasses both humanistic training as well as the bases needed to perceive, visualize and conceptualize ideas. On a parallel path, students begin taking degree-specific courses such as media history and fundaments of design programming.

    Year Two

    Students deepen their knowledge of programming and electronic media and make their first forays into areas such as information design, web platforms, interactive applications, sound editing and production, 3-D animation and modeling, and project management, to which a number of different disciplines will be brought to bear.

    Year Three

    Students continue to deepen their knowledge in areas such as dynamic web advanced programming; applied parametric design; electronics and physical computing; industrial processes for electronic device prototypes/objects and kinetic and interactive installations; sound design; game, animation and user interface dynamics; advanced marketing strategies; finance; and industry relations.

    Year Four

    Students articulate skills and knowledge in light of real, new-media industry needs and—with support from CENTRO—will begin to validate their outcomes in environments for emerging professionals and professionals in training such as festivals as well as local and international competitions; students will additionally construct a future professional network before completing their degrees. They will execute a final thesis project that synthesizes all acquired expertise, also a graduation requirement.