marketing and advertising
Número de acuerdo RVOE: 20150097
10 de febrero de 2015
Secretaría de Educación Pública
Today’s businesses require a new marketing profile that understands consumer needs in practical, sensory and emotional terms within highly competitive and constantly changing contexts.
CENTRO offers a course of study fundamentally based on creativity, which is the connecting thread uniting all course subject matter which is then integrated to train students who are capable of combining creativity with design, communications, branding and new technologies as a way to touch consumers and offer them innovative, compelling experiences.
We live in an image-dominated world and image is a principle element for expressing ourselves and making sure our brands and products get seen. Within this context, the Marketing and Advertising degree program—created at CENTRO—considers design a vital element in a new marketer or advertising professional’s success, and for this reason the curriculum includes design subject matter that will allow graduates to create efficient campaigns and communications strategies, both in traditional media as well as by means of new technologies.