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  • WEEK 1 | Sunday, 21 January 2018


    Kerstin Scheuch

    Kerstin Scheuch is the General Director of CENTRO, Mexico City’s first university focused on creative studies. In 2001-2002 she developed the institution’s strategic plan and supervised its every aspect from implementation until CENTRO’s inauguration in 2004. Currently, CENTRO offers bachelor’s degree programs to 900 full-time students as well as a wide-ranging continuing education program for 1200 professionals, including a Master’s Degree in Design Studies. CENTRO is also a dynamic platform for design research, entrepreneurial projects and collaboration.

    Kerstin’s work at CENTRO has focused on organizing exhibitions, workshops and conferences with designers, filmmakers, curators, and critics from Mexico and around the world in order to foster ongoing dialogue in all aspects of design and creativity.

    In addition to her work at CENTRO, Kerstin worked from 2005 to 2007 as a consultant to the Art Center College of Design (Pasadena, United States) in order to create a market study regarding innovative educational models for design in Barcelona. To that end, she interviewed more than 180 industry leaders, entrepreneurs, policy-makers and educators.

    She also served as an Executive Consultant at KPMG London (2000-2001); was general director of Vienna Secession from 1996 to 1999 (including during its centennial), where she was responsible for PR and marketing for the XXIV European Exhibition Council in collaboration with Austria’s Ministry of Education and Cultural Affairs (1995-1996). She also worked at Sotheby’s Vienna as an expert-client liaison (1991-1993).

    Kerstin holds a bachelor’s degree in Art History (St. Andrews, Vienna) as well as an MBA from Insead at Fontainebleau, in France.