People Power: Supporting activities with a social benefit

Edward Gardiner


Many people around the world are taking action to address the problems that matter to them and their community, from anti-social behaviour to unaffordable healthcare to institutional corruption. Many more people have the potential to make a difference in their community. Their collective knowledge, skills, abilities and personal attributes are the building blocks of social change. While there is a growing emphasis on the role of disciplines such as design, behavioural science and digital technology in social innovation, people need to develop and exchange a range of attributes to understand problems and implement ideas. In this article I review some of the individual and environmental factors that are predictive of creative performance and entrepreneurial success, and highlight areas of opportunity for how to help more people get involved in activities with a social benefit. 


Muchas personas alrededor del mundo están tomando medidas para hacer frente a los problemas que son importantes para ellos y su comunidad, a partir del comportamiento antisocial a la asistencia sanitaria fuera del alcance de la corrupción institucional. Muchas más personas tienen el potencial de hacer una diferencia en su comunidad. Sus conocimientos colectivos, destrezas, habilidades y atributos personales son los bloques de construcción del cambio social. Si bien existe un creciente énfasis en el papel de disciplinas como el diseño, la ciencia del comportamiento y de la tecnología digital en la innovación social, la gente necesita para desarrollar e intercambiar una serie de atributos para entender los problemas y poner en práctica las ideas. En este artículo se revisan algunos de los factores individuales y ambientales que son predictivos del rendimiento creativo y el éxito empresarial, y ponen de relieve las áreas de oportunidad para la forma de ayudar a más personas se involucren en actividades de beneficio social.

Palabras clave | Creatividad; Emprendimiento; Cambio social; Comunidad; Diseño social 

Palabras clave

creativity; entrepreneurship; social change

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