Specialization in
Marketing
strategic fashion marketing
Federal SEP RVOE No. 20262336 (May 26, 2026)
Blended Learning – 455 Constituyentes Ave., Col. América, Mexico City
Home | January 26, 2027
End Date | December 8, 2027
Duration | 2 semesters
Schedule | Tuesdays 6:00 p.m. to 10:00 p.m., Thursdays 8:00 p.m. to 10:00 p.m.
In-person and online classes
+2 workshops with specialists per semester
Federal SEP RVOE No. 20262336 (May 26, 2026)
Blended Learning – 455 Constituyentes Ave., Col. América, Mexico City
Home | January 26, 2027
End Date | December 8, 2027
Duration | 2 semesters
Schedule | Tuesdays 6:00 p.m. to 10:00 p.m., Thursdays 8:00 p.m. to 10:00 p.m.
In-person and online classes
+2 workshops with specialists per semester
Forma parte de nuestra #Comunidad Creativa
Fashion marketing is evolving at an unprecedented speed. Today, the sector develops strategies focused on the consumer, where AI, technology and data are key. The Specialty in Strategic Fashion Marketing trains the experts that the global fashion industry demands: leaders capable of creating comprehensive strategies with 360° vision. At CENTRO, you will fuse creative intuition and analytics to design luxury ecosystems, technology and experiences that turn deep consumer insights into profitable and sustainable value.
- Vision of the future:A program that evolves at the pace of technology applied to business and marketing trends.
- AI in fashion strategy: Integrate artificial intelligence in media buying, content development and predictive customer journeys.
- Smart retail: Create hyper-segmented experiences with agile, cost-effective operations.
- Integrated marketing: Fuses branding, technology and business to achieve financial impact.
- Leading teachers: Learn from experienced professionals at Chanel, Hermès, Troquer, All Saints, Bottega Veneta and Amazon.
Forma parte de nuestra #Comunidad Creativa
Curriculum
Who is it intended for?
- Professionals with a background in marketing and communication who aspire to decision-making roles in luxury houses or emerging brands.
- Fashion entrepreneurs: founders and creatives looking for tools to scale their projects.
- Visionaries capable of detecting “what’s next” and converting that instinct into efficient and competitive operations.
- Marketing, fashion, business or communication specialists seeking to master the dynamics of the global market.
What kind of jobs can you do?
- You will be qualified for roles such as Brand Manager, Marketing Director or Communication Strategist in fashion brands, where you will be able to design strategies from market research to implementation and measurement.
- You will be able to perform as a digital strategist, using generative AI for media buying, planning and production of high-impact content.
- Possibility to lead as CX Manager or Directorx of Omnichannel Retail, driving “Smart Retail” and optimizing the customer journey and business management.
Gabriela Riviello Strategist focused on developing emerging brands and launching brands in a new market. Specialist in transformation and implementation of new processes to sustain healthy growth in the medium and long term with a strong focus on customer service and understanding of consumer habits and industry trends in the luxury and mass market. She has worked in brands such as Gucci Group, Bottega Veneta, Diltex Brands: Fiorentina and David's Bridal.
Guillermo Huerta Trained in Textile Design and Fashion Illustration and has a master's degree in Business, Innovation and Creativity. His collaboration with Dolce & Gabbana led him to become the first Mexican illustrator to intervene in luxury goods in Latin America (Mexico, Colombia, Panama, Chile and Aruba). Her client portfolio includes Liverpool, El Palacio de Hierro, Aldo, Le Coq Sportif, Tous, Tory Burch and DanCassab. Her work has appeared in Harper's Bazaar, Grazia, Marie Claire, Glamour, among others.
Teachers
With 24 years of experience in the luxury market in Mexico, she has been Director of Communications and Public Relations for brands such as Hermès, Chanel and Vilebrequin. She has stood out for merging the elegance of these houses with the changing dynamics of the market, leading communication strategies adapted to digital platforms, emerging trends and new forms of consumption, contributing to the success and projection of these brands.
Entrepreneur and marketing strategist with over 20 years of experience in consumer goods and entertainment. She was Marketing Director at The Walt Disney Company, leading 40 internal clients and 120 licensees. She has developed brands, products and franchises, and led campaigns such as Barbie the movie at DosD3. Founder of Blooma Mexico. She has worked at Disney, Kimberly Clark and Mattel. She has an MBA and a master's degree in digital business.
Frequently Asked Questions
and the admissions process
for international students
Why CENTRO?
- Connection to an international network of experts.
- Program to Promote Excellence: Take courses from other graduate programs at no cost to expand your knowledge in other areas
of interest. - Collaborations with CENTRO's Center for Research on the Creative Economy (CIEC), which disseminates scientific content and publishes the academic journal *Economía Creativa*.
- Professional collaborations with CENTRO Estudio, a program that connects the graduate student community with industry on real-world projects.
Why CENTRO?
- Participation in CENTRO Conecta, a "
" event designed to connect with companies seeking creative talent. - A campus with 17 workshops for industrial design, textiles and fashion, technology, screen printing, and more; 4 screening rooms; 4 computer labs, 1 photography lab, and 1 lighting lab; 2 film and television forums; 13 editing stations; 3 audio booths; 1 ABB robotic arm; 1 Digital Maker Lab; the largest motion capture system in Latin America with 24 infrared cameras; and 1 art gallery.
Why CENTRO?
- Connection to an international network of experts.
- Program to Promote Excellence: Take courses from other graduate programs at no cost to expand your knowledge in other areas of interest.
- Collaborations with CENTRO's Center for Research on the Creative Economy (CIEC), which disseminates scientific content and publishes the academic journal *Economía Creativa*.
- Professional collaborations with CENTRO Estudio, a program that connects the graduate student community with industry on real-world projects.
- Participation in CENTRO Conecta, a networking event with companies seeking creative talent.
- A campus with 17 workshops for industrial design, textiles and fashion, technology, screen printing, and more; 4 screening rooms; 4 computer labs, 1 photography lab, and 1 lighting lab; 2 film and television forums; 13 editing stations; 3 audio booths; 1 ABB robotic arm; 1 Digital Maker Lab; the largest motion capture system in Latin America with 24 infrared cameras; and 1 art gallery.
Frequently Asked Questions
1. Do you offer scholarships and financial aid?
CENTRO Scholarship: You can apply once you have received your admission letter. A socioeconomic assessment (for a fee) is conducted, and an external company evaluates your need for financial aid. Based on that information, the scholarship committee determines the percentage. The decision is final.
CENTRO Alumni Scholarship: 30% for graduates of both undergraduate and graduate programs.
Funding: We work with Laudex to secure funding for the programs. They conduct a risk assessment and determine the percentage of funding to be provided. Laudex Advisor Contact Information: Linda Granados | 55 7672 2250 | linda.granados@laudex.mx
2. Are there any early payment benefits?
Get 10% off your first tuition payment if you enroll by April 20 for the August graduate programs and by October 20 for the January graduate programs.
6% off your first tuition payment or the full semester/quadrimester fee if you enroll by June 15 for the August graduate programs and by December 15 for the January graduate programs.
3. Can I enroll without a bachelor's degree?
It is a mandatory requirement of the SEP to hold a bachelor’s degree in order to enroll in a graduate program. If you are still in the process of obtaining your degree, you may enroll by submitting a certificate from your university stating that you have successfully completed 100% of your course credits and that your degree is in process.
4. Can I earn a degree through a CENTRO graduate program?
Yes, you can do so by submitting a letter from your university stating that you have successfully completed 100% of your bachelor's degree credits and authorizing this degree conferral process.
5. Why do I need to have a good command of English?
6. What are the requirements for enrolling in a graduate program?
To begin the admissions process, you will need: A bachelor’s degree (if you are still working toward your degree, you have the first semester to submit your diploma), a statement of purpose, a completed admission form with your information, a resume, an interview with the program directors for evaluation and acceptance, preferably professional experience, and a good command of English (required for some programs).
Some graduate programs will have specific requirements related to knowledge of software programs or having a portfolio. Your advisor will inform you of these requirements.
To begin the registration process, you must submit the following documents: Letter of Acceptance, Birth Certificate, Bachelor’s Degree Certificate, Bachelor’s Degree Diploma, CURP, and Professional License.
7. What is the admissions process like?
Once you have met all the requirements listed in the previous points, you must undergo an interview with the administration or program coordinators of the program you are interested in. If you are admitted to the program, we will provide you with your acceptance letter, and you can begin the enrollment process by paying the first tuition installment and submitting the required documentation. At this point, you can begin the scholarship application process, if necessary. Once you have completed the admission forms, made the payment, and submitted the required documentation, you will be officially enrolled in the graduate program.
8. What is the admissions process for international students?
You can choose to enroll in the program and earn a degree from CENTRO, or have your studies recognized to obtain a degree from the SEP.
Check out the FAQs for foreigners here
9. Can I take courses from other graduate programs?
CENTRO has developed the "Promoting Excellence" program, which allows graduate students to take courses from other programs to enrich their education at no additional cost.
Specializations: 2 courses per semester/quadrimester (4 in total for the program).
Master's Programs: 2 courses per semester/quadrimester (6 in total for the program).
To be eligible for this benefit, you must meet certain academic prerequisites and have no outstanding financial obligations.
10. What is the difference between a specialization and a master's degree?
A Specialization is a graduate program designed to provide in-depth study in a specific area of knowledge and to develop skills for better job performance. Upon completion, you will receive an academic diploma as a Specialist awarded by the SEP. The average duration is one year.
A master’s degree is the final stage of formal education—a graduate program that provides academic, theoretical, and practical training superior to that of a specialization. It requires analytical and interpretive skills to formulate concepts and develop arguments. Upon completion, you will receive a Master’s degree awarded by the SEP. The average duration is 18 months or between 400 and 500 hours of instruction.