Bachelor’s Degree at
Marketing and Advertising

RVOE SEP Federal No. 20254145
December 04, 2025
Schooling Modality

APPLIES TO THE CYCLES
January 2027, July 2027 and January 2028

MODALITY
Presential

DURATION
8semesters (4 years)

Strengths

• Key strategies to create, capture, distribute and communicate value.
• Focus on creating consumer experiences.
• Development of multiple competencies for strategy design.
• Competitiveness in highly complex scenarios.

Main axes

• Communication and branding strategies.
• Trend analysis.
• Consumer behavior.
• Data analysis and metrics.
• Brand management.
• New technologies to communicate.
• Creativity and innovation.
• Experience design.
• Digital strategies.
• Art direction and design of creative pieces.
• Campaign planning.

Get the tools to understand the bonds with people, to understand that trust
is the axis that sustains the network of relationships in which we live and that transparency is the key to competitiveness.

We understand marketing not as
an administrative section of the company, but as a creative, strategic
and design experience, for the communication and provocation of consumer behaviors.

Miguel Torres
Director of Marketing and Advertising

He holds a master’s degree in Business Administration from UNAM and a bachelor’s degree in Economics from the University of Havana.
He has postgraduate studies in Organizational Culture, Organizational Development and Marketing and Commercialization Strategies.

He has been a university professor since 1982 uninterruptedly. He has worked for brands such as Nissan, NH Hotels, Ocesa, American Towers, Codere, Recórcholis, Grupo Posadas and ADO, among others.

Professional future

• Communication and PR.
• Design of marketing strategies.
• Branding and brand creation.
• Entrepreneurship.
• Marketing and advertising agencies.
• E-commerce development.
• Campaign creation.
• Digital marketing and social networks.
• Market and trend analysis.
• Audiovisual content.

Why CENTRO?

• You are part of a creative community
  and interdisciplinary with students, teachers
  and professionals from all programs.
• You learn by doing: you will carry out professional level projects that you will include in your portfolio.
• Access to an innovative academic program that links science, technology, design and entrepreneurship.

Frequently Asked Questions