Specialization in
Marketing
strategic fashion marketing
Federal SEP RVOE No. 20262336 (May 26, 2026)
Blended Learning – 455 Constituyentes Ave., Col. América, Mexico City
Home | January 2027
End Date | December 2028
Duration | 2 semesters
Schedule | Tuesdays and Thursdays from 6:00 p.m. to 10:00 p.m.
In-person and online classes
Federal SEP RVOE No. 20262336 (May 26, 2026)
Blended Learning – 455 Constituyentes Ave., Col. América, Mexico City
Home | January 2027
End Date | December 2028
Duration | 2 semesters
Schedule | Tuesdays and Thursdays from 6:00 p.m. to 10:00 p.m.
In-person and online classes
Forma parte de nuestra #Comunidad Creativa
Fashion marketing is evolving at an unprecedented speed. Today, the sector develops strategies focused on the consumer, where AI, technology and data are key. The Specialty in Strategic Fashion Marketing trains the experts that the global fashion industry demands: leaders capable of creating comprehensive strategies with 360° vision. At CENTRO, you will fuse creative intuition and analytics to design luxury ecosystems, technology and experiences that turn deep consumer insights into profitable and sustainable value.
- Vision of the future:A program that evolves at the pace of technology applied to business and marketing trends.
- AI in fashion strategy: Integrate artificial intelligence in media buying, content development and predictive customer journeys.
- Smart retail: Create hyper-segmented experiences with agile, cost-effective operations.
- Integrated marketing: Fuses branding, technology and business to achieve financial impact.
- Leading teachers: Learn from experienced professionals at Chanel, Hermès, Troquer, All Saints, Bottega Veneta and Amazon.
Forma parte de nuestra #Comunidad Creativa
Curriculum
Who is it aimed at?
- Professionals with a background in marketing and communication who aspire to decision-making roles in luxury houses or emerging brands.
- Fashion entrepreneurs: founders and creatives looking for tools to scale their projects.
- Visionaries capable of detecting “what’s next” and converting that instinct into efficient and competitive operations.
- Marketing, fashion, business or communication specialists seeking to master the dynamics of the global market.
What will you be able to work on?
- You will be qualified for roles such as Brand Manager, Marketing Director or Communication Strategist in fashion brands, where you will be able to design strategies from market research to implementation and measurement.
- You will be able to perform as a digital strategist, using generative AI for media buying, planning and production of high-impact content.
- Possibility to lead as CX Manager or Directorx of Omnichannel Retail, driving “Smart Retail” and optimizing the customer journey and business management.
Guillermo Huerta | DirectorTeachers
Strategist focused on developing emerging brands and launching brands in a new market. Specialist in transformation and implementation of new processes to sustain healthy growth in the medium and long term with a strong focus on customer service and understanding of consumer habits and industry trends in the luxury and mass market. She has worked in brands such as Gucci Group, Bottega Veneta, Diltex Brands: Fiorentina and David’s Bridal.
With 24 years of experience in the luxury market in Mexico, she has been Director of Communications and Public Relations for brands such as Hermès, Chanel and Vilebrequin. She has stood out for merging the elegance of these houses with the changing dynamics of the market, leading communication strategies adapted to digital platforms, emerging trends and new forms of consumption, contributing to the success and projection of these brands.
Entrepreneur and marketing strategist with over 20 years of experience in consumer goods and entertainment. She was Marketing Director at The Walt Disney Company, leading 40 internal clients and 120 licensees. She has developed brands, products and franchises, and led campaigns such as Barbie the movie at DosD3. Founder of Blooma Mexico. She has worked at Disney, Kimberly Clark and Mattel. She has an MBA and a master’s degree in digital business.
Head of Marketing, Advertising and Public Relations at Saks Fifth Avenue Mexico for more than 5 years, with previous experience at Liverpool and Sears. He has been a strategist at agencies such as Walter Thompson, Ogilvy Mather and Grupo Vale Euro. Specialist in Public Relations for luxury, fashion and lifestyle brands, she has collaborated in positioning projects for brands such as Hermès, Salvatore Ferragamo and Tiffany & Co.
Frequently asked questions
and admission process
for foreigners
Why CENTRO?
- Connection with an international network of experts.
- Excellence Boosting Program: study subjects from other graduate programs free of charge to complement your knowledge in other areas of interest.
- Collaborations with CENTRO's Creative Economy Research Center (CIEC), which disseminates scientific content and publishes the academic journal Economía Creativa.
- Professional collaborations with CENTRO Estudio, an area that links the graduate community with the industry in real projects.
Why CENTRO?
- Participation in CENTRO Conecta, a meeting
to connect with companies looking for creative talents. - Campus with 17 workshops of industrial design, textile and fashion, technology, screen printing, among others; 4 projection rooms; 4 computer labs, 1 photography and 1 lighting lab; 2 film and television forums; 13 editing islands; 3 audio booths; 1 ABB robotic arm; 1 Digital Maker Lab; the largest Motion Capture system in Latin America with 24 infrared cameras; and 1 art gallery.
Why CENTRO?
- Connection with an international network of experts.
- Excellence Boosting Program: study subjects from other graduate programs at no cost to complement your knowledge in other areas of interest.
- Collaborations with CENTRO's Creative Economy Research Center (CIEC), which disseminates scientific content and publishes the academic journal Economía Creativa.
- Professional collaborations with CENTRO Estudio, an area that links the graduate community with the industry in real projects.
- Participation in CENTRO Conecta, a networking event with companies looking for creative talent.
- Campus with 17 workshops of industrial design, textile and fashion, technology, screen printing, among others; 4 projection rooms; 4 computer labs, 1 photography and 1 lighting lab; 2 film and television forums; 13 editing islands; 3 audio booths; 1 ABB robotic arm; 1 Digital Maker Lab; the largest Motion Capture system in Latin America with 24 infrared cameras; and 1 art gallery.
Frequently Asked Questions
1. Do you have scholarships and financing?
CENTRO Scholarship: you can apply once you have your admission letter. A socio-economic study is conducted (with cost) and an external company evaluates the need for financial support. With this information the scholarship committee awards the percentage. The decision is final.
CENTRO Graduate Scholarship: 30% for graduates of both undergraduate and graduate programs.
Financiamiento: trabajamos con la empresa Laudex para el financiamiento de los programas. Ellos realizan un estudio de riesgo y otorgan el porcentaje de apoyo. Laudex Advisor Data: Linda Granados : 55 7672 2250 : linda.granados@laudex.mx
2. Are there benefits for prompt payment?
10% benefit on your first tuition payment if you register before April 20 for August graduate programs and October 20 for January graduate programs.
6% on your first tuition or full semester/quarter if you enroll before June 15 for August graduate programs and December 15 for January graduate programs.
3. Can I enroll without a bachelor's degree?
It is an essential requirement of the SEP to have a bachelor’s degree in order to pursue a postgraduate program. If you are still in the process of obtaining your degree, you can enroll by presenting a certificate from your university indicating that you have completed 100% of your credits satisfactorily and that your degree is in process.
4. Can I obtain my degree through a CENTRO Graduate Program?
Yes, you can do so, by means of a letter from your university indicating that you have successfully completed 100% of your undergraduate credits and authorizing this degree process.
5. Why should I have a good level of English?
6. What are the requirements to take a Postgraduate course?
To begin your admission process you need: Bachelor’s degree (if you are in the process of graduating you have the first semester to present your degree), letter of motivation, admission form with your data, Curriculum Vitae, interview with the program management for evaluation and acceptance, preferably professional experience, good level of English (applies to some programs).
In some graduate programs you will be asked for specific requirements related to the knowledge of software programs or to have a portfolio. Your advisor will inform you of these specifications.
To begin your enrollment process you need to present the following documents: Letter of Acceptance, Birth Certificate, Bachelor’s Degree Certificate, Bachelor’s Degree, CURP and Professional ID.
What is the admission process like?
Once you meet all the requirements mentioned in the previous points, you must pass an interview with the management or coordination of the program of your interest. If you are admitted to the program, we will give you your letter of acceptance and you can start the enrollment process by paying the first tuition fee and sending the required documentation. At this point you can start, if necessary, the scholarship application process. Once you have completed the admission forms, made the payment and sent the documentation, you will be officially enrolled in the postgraduate program.
How is the admission process for foreigners?
You can choose to take the program and obtain a degree from CENTRO or revalidate your studies to obtain a degree from the SEP.
Consult the frequently asked questions for foreigners here
9. Can I take courses from other graduate programs?
CENTRO has developed the “Impulse to Excellence” program, which allows graduate students to take courses from other programs to enrich their education at no additional cost.
Specialties: 2 subjects per semester/quarter (4 in total of the program).
Master’s Degree: 2 subjects per semester/quarter (6 in total for the program).
To obtain this benefit you must meet certain academic prerequisites and have no financial debts.
What is the difference between a Specialty and a Master's Degree?
A Specialty is a postgraduate degree to deepen in a specific area of knowledge and develop skills for a better job performance. Upon completion, you obtain a Specialist academic diploma awarded by the SEP. The average duration is one year.
A Master’s degree is the last stage of formal education, a postgraduate program that provides academic, theoretical and practical training superior to that of a specialty. It requires analytical and interpretative skills to elaborate concepts and develop arguments. Upon completion, you obtain a Master’s degree awarded by the SEP. The average duration is 18 months or between 400 and 500 hours of training.