New Bachelor's Degree in Fashion Strategy and Creative Direction

The Bachelor's Degree in Fashion Strategy and Creative Direction trains leaders capable of transforming the industry through strategy, creative direction, and brand management. You will learn to develop visual narratives, build brand identities, and design strategies for physical and digital environments, always combining creativity, business, innovation, and a disruptive vision to meet the challenges of global fashion.

Program Strengths

• Design a fashion brand's image, from editorial photography and styling to digital campaigns.
• Manage budgets, calculate pricing, and master buying for national and international stores and brands.
• Communicate a brand's identity through social media, public relations, and events.

Program Strengths

• Design a fashion brand's image, from editorial photography and styling to digital campaigns.
• Manage budgets, calculate pricing, and master buying for national and international stores and brands.
• Communicate a brand's identity through social media, public relations, and events.

Is this program for me?

• If you are passionate about fashion styling and art direction
• If you create content and visual narratives for fashion brands
• If you are interested in editorial photography, communications, and fashion trends
• If you want to understand the fashion business and create and lead projects for global brands

Where can I work?

• Art direction, fashion styling, and campaign production
• Campaign planning, collection curation, and trend research
• Brand direction and strategy for luxury firms
• Communications, fashion journalism, and public relations
• Retail innovation and design of physical and digital shopping experiences

International Exchanges

• Study a semester at creative and artistic universities in the Americas, Europe, Asia, and Oceania
• Experience global immersion and develop multicultural projects
• Expand your portfolio and build an international network of contacts that will accompany your professional career

Faculty

The faculty brings together strategists, creative directors, and specialists in branding, communications, and fashion business with experience at national and international brands, agencies, and editorial projects. You will learn from professionals who drive industry transformation from a strategic, creative, and commercial perspective.

Choose Your Graduation Option

• Thesis Project — Develop an original project to solve a real-world challenge and build a professional portfolio.
• 3+1 Graduation via Postgraduate Specialization — Complete three years of undergraduate study and one additional year in the following specializations:
  — Creative Code for Animation and Video
  — Fashion Communication and Styling
  — Event Design
  — Experience Design
  — Contemporary Jewelry Design

— Furniture Design
— Design of Tomorrow: Scenarios and Strategies
— Ceramic Design
— Scenic Design
— Design for Social Innovation
— Cinematographic Photography
— Interior Architecture Project Management
— Strategic Fashion Marketing

You will earn your bachelor's degree and a specialization diploma.

Frequently
Asked Questions

CENTRO Model

You will learn in a creative community that fosters collaboration, experimentation, and critical thinking. We offer personalized education, interdisciplinary projects, and a constant connection with the industry. We integrate technologies such as artificial intelligence to amplify creativity and prepare professionals who can innovate, adapt to change, and make an impact on the creative economy.